22 min read

Top 25 B2B Branding Agencies

B2B branding agencies facilitate brands or corporations to reach and expand their target market, gain a competitive advantage, and offer logical brand communication strategies. Find out more about the top B2B branding agencies you can hire for your business.

Business-to-Business (B2B) service is a business transaction between two businesses i.e one business makes a commercial transaction with another business. There are numerous B2B businesses, some are producers, retailers, and some are consultants. These B2B companies operate in many industries that include real estate, insurance, health, technology, education, telecommunications, engineering, financial services, marketing and sales, construction, food and beverage, retail, and many more.

A brand is a name or symbol that differentiates a product or service of a seller from that of other sellers. Every company or brand needs branding as it is a crucial thing to do to distinguish a seller’s product or service from that of its competitors. A branding agency would help in launching, developing an identity, and promoting the products or services of a company or brand.

B2B branding agencies help brands or corporations get recognized by other businesses, they also make these businesses know the value of the product or services owned by these brands, and convert them to customers. They offer services such as logo design, digital marketing, social media, web design, marketing strategy, brand identity, and many more. These services vary with branding agencies. 

What is a B2B branding agency?

A business-to-business branding agency promote products, services, brand and individuals to other businesses and organizations rather than the direct consumers. These tactics are different as the target audience can be approached through methods like webinars, case studies, workshops or investment meet ups. B2B branding helps brands to reach other organizations for further selling to the end consumer.

Difference between B2B and B2C branding agencies

B2B branding refers to businesses marketing to other businesses for the purpose of use or resell. These brands can be products, services or companies and entrepreneurs. The tactics used in this method are different. These include workshops, events, private get togethers, webinars, case studies, emails and other corporate connections.

B2C branding goes directly to consumers. This kind of branding is directly targeting the audience that will be using the product or service. The tactics used in this branding can be multi fold. It can include campaign management, social media or digital branding and traditional mediums such as print, TV or radio.

Why are B2B branding agencies important?

Business to business branding agencies are essential for brands and corporations to reach other organizations and potential clients. In order for products and services to get to their target audience a B2B branding agency is important and can convey the right messages.

Experienced agencies that have worked in similar campaigns in the past know the kind of networks to establish, the tactics to execute and the messages to convey. Health and wellness is an important aspect of everyone’s lives and lifestyle choices can become better. These campaigns inspire good choices and are memorable for a long time.

Top 25 B2B Branding Agencies

We’ve compiled a list of the top B2B branding agencies that you should consider working with for the betterment of your brand.

1. TOP Agency

Top Agency

Location: San Francisco, Austin, New York

Year Founded: 2018

Company size: 100

TOP Agency is a B2B branding Agency with offices in 20 states across London, the United States, and Mexico. The agency provides other services like content marketing and digital marketing. 

As one of the top branding agencies, the TOP Agency renders different kinds of services to its clients and their strategies also vary with their clients. The normal approach begins with the multi-domain level where analysis is done on every client’s requirements on the periodic metric. After analysis, then a strategy is created using the core weaknesses and strengths of the company to improve its reputation and communique between the company and its audience. Visit the website  here

Client list:

  • UCLA
  • Brainly
  • National PTA
  • FlipGive

2. Gravity Global

Location: London

Year Founded: 1989

Company size: 10–200

Gravity Global is an award-winning B2B branding agency that has won numerous awards, including B2B Marketing Elevation Awards 2020 in 9 categories. Their services include analytics, performance marketing, brand strategy, creative, marketing automation, research, PR, social, content, media planning & buying, and many more. Visit the website  here

Client list:

  • Avast
  • Aetna
  • ADESA
  • Coca-Cola

3. Sculpt

Location: Texas

Year Founded: 2012

Company size: 10

Sculpt is a top B2B branding agency on social media that has helped numerous B2B marketing and business leaders obtain customers with some guaranteed social media strategy programs. Their services include paid social media services, B2B social media content creation, social media channel strategy, B2B community management services, social media analytics and reporting, B2B influencer marketing services, social media training and consulting, and B2B social media management services. Visit the website  here

Client list:

  • Blend
  • Velo
  • Pearson
  • Allsteel

4. Thrive

Location: Texas

Year Founded: 2005

Company size: 10–200

Thrive is a full-service internet marketing agency that offers a wide range of services to its clients. Their internet services include CRO, SEO, PPC ads, Amazon store optimization, copywriting, and many more. For B2B and eCommerce businesses, the agency also offers development services and web design. Visit the website  here. 

Client list:

  • BMS Cat
  • Daryl Flood
  • D&D Beyond
  • Orangetheory Fitness

5. NoGood

Location: New York

Year Founded: 2017

Company size: 10–50

NoGood is a New York-based branding agency that is famous among healthcare, start-up founders, SaaS, and shoppers. The agency is run by very intelligent marketers, creatives, data scientists, and growth hackers. NoGood was selected as one of the best growth agencies in the United States by Techcrunch’s start-up community. Visit the website  here. 

Client list:

  • Amazon
  • Citibank
  • Invisibly
  • Nike

6. Mower

Location: New York, Chicago, Boston, Atlanta, Cincinnati, Charlotte, Rochester

Year Founded: 1959

Company size: 200

Mower is a B2B branding agency that is best known for its integrated marketing communications (IMC) services and its “Brand as Friend” marketing approach. Their services include strategic consulting, PR and public affairs, and IMC. Visit the website  here.

Client list:

  • Helio Health
  • GE Energy
  • Bosch
  • Freightliner

7. Earnest

Location: New York, London

Year Founded: 2013

Company size: 200

Earnest is a B2B branding agency that has won numerous awards in its field. The agency offers full-service digital marketing services. Their services include UX design, brand management, content marketing, marketing strategy, campaign management, website, events, and demand generation. Visit the website  here. 

Client list:

  • Vodafone
  • Samsung
  • Oracle
  • Canon

8. Clay

Location: New York, San Francisco, Lisbon, Belgrade

Year Founded: 2016

Company size: 100

Clay is a B2B branding agency, a global UI/UX design, and branding agency headquartered in San Francisco. The agency partners with top companies in the world to create transformative digital experiences, brands, and websites. They create strategies, developments, and designs across all platforms. They also design engaging digital used by a wide range of people by applying behavioral science to customer experience. Visit the website  here. 

Client list:

  • Facebook
  • Google
  • Slack
  • Coca-Cola

9. Sköna

Location: Sweden, United States

Year Founded: 2004

Company size: 50

Sköna is a B2B branding agency that has worked with a number of big brands. Their services include SEO, creative, events, marketing automation, advertising, and many more. Visit the website  here

Client list:

  • Figure Eight
  • Mercuri International
  • Punchh
  • Unsupervised

10. Digital Silk

Location: New York

Year Founded: 2017

Company size: 50–200

Digital Silk offers a wide range of digital marketing services that include custom websites, SEO, and brand strategies. They work with businesses of all sizes, from start-ups to Fortune 500 companies. Their SEO services include technical SEO, off-page, and on-page SEO. Visit the website  here. 

Client list:

  • Tecnam
  • Archon
  • FieldEdge
  • Knopp

11. Lyfe Marketing

Location: Atlanta, GA

Year Founded: 2011

Company size: 70

Lyfe Marketing is a B2B branding agency that offers several services that include PPC management, email marketing, social media marketing, SEO, video animation, and social media advertising. The agency is an award-winning marketing agency with over 200 client SEO campaigns, they also earn over $108 million in customer revenue. Their SEO services include quality website traffic, high search engine rankings, and measurable results. Visit the website  here. 

Client list:

  • Store
  • SLT
  • Cardinal Group Management
  • CNBC

12. The MX Group

Location: ChicagO, IL

Year Founded: 1989

Company size: 100

The MX Group partners with the UK-based agency Bray Leino to serve clients globally. The agency is a full-service digital marketing agency. Their services include web design & development, strategy, analytics, B2B branding, content marketing, marketing automation, event marketing, creative, and many more. Visit the website  here. 

Client list:

  • Cummins
  • Siemens
  • The Finnys
  • Atlas Copco

13. Bader Rutter

Location: Milwaukee, Chicago

Year Founded: 1974

Company size: 100

Bader Rutter offers full-service marketing and can work with businesses in any sector, although the agency has a strong capability in the agribusiness sector. Their services include business consulting, PR, advertising, analytics, design, media planning and buying, social and digital, and experimental marketing. Visit the website  here. 

Client list:

  • Zoro
  • MobCraft Brewing
  • Raymond
  • Pioneer

14. Torpedo Group

Location: London

Year Founded: 2019

Company size: 40

Torpedo Group is an award-winning B2B branding agency that serves clients globally. Their services include I.M.C, branding, UX and CX  design, content marketing, and many more. Visit the website  here. 

Client list:

  • Adobe
  • Panasonic
  • Epson
  • Paragon

15. Stein IAS

Location: New York, NY

Year Founded: 2013

Company size: 200

Stein IAS is a globally recognized B2B branding agency tha has won numerous awards in its field, including the B2B Marketing Elevation Awards 2020 in 4 categories. Stein IAS helps clients build their brands and also helps them generate demand for their products and services. Visit the website  here

Client list:

  • Sylvania
  • Merck
  • Tetra Pak
  • Ingredion

16. Bray Leino

Location: London, England

Year Founded: 1947

Company size: 200

Bray Leino is a B2B content marketing agency based in the U.K. The agency partnered with the U.S based agency The MX Group to reach its audience globally, seeing as both agencies are doing well in B2B marketing. Their services include direct marketing, creative, PR, brand, events, experimental marketing, strategy, and many more. Visit the website  here

Client list:

  • Wylex
  • Clarks
  • Barilla
  • Mondelez

17. MOI

Location: Seattle, New York, London, Dubai, Sydney, Munich, Singapore

Year Founded: 1987

Company size: 200

MOI is a creative, experimental, and digital media agency. The agency won the B2B Agency of Year Awards in 2019, having worked with numerous big brands offering services that include strategy, web development, digital media, research events, experimental marketing, creative, and many more. Visit the website  here

Client list:

  • Oracle
  • Google Cloud
  • Colt
  • Capgemini

18. Velocity Partners

Location: New York, NY

Year Founded: 2000

Company size: 100

Velocity Partners is a B2B branding agency with multiple capabilities. The agency strongly focuses on content marketing. Their other capabilities include marketing strategy and positioning, web development and digital, branding and design, and content performance. Visit the website  here

Client list:

  • Amazon Web Services
  • Citrix Systems
  • Sprint Business
  • Constellant

19. MaxAudience

Location: Carlsbad, CA

Year Founded: 2011

Company size: 50

MaxAudience is a California-based B2B branding agency that specializes in brand management, advertising agency, and web design. The agency helps build medium and large-scale businesses into brands using an innovative approach that relies on creativity, analytics, inbound search marketing, and database marketing. Visit the website  here

Client list:

  • Intel
  • Quicken
  • EscrowTech
  • Agency Spotter

20. Elevation Marketing

Location: San Francisco, CA

Year Founded: 2013

Company size: 10

Elevation Marketing is a B2B branding agency that has proven a solid track record and has also helped numerous brands unveil the truth of their brands, connect with their target audience, and identify their value proposition. Their services include SEO, analytics, lead generation, and public relations. Visit the website  here

Client list:

  • Coca-Cola
  • Duracell
  • Red Hat
  • Vertikal

21. Merkle B2B

Location: Columbia, OH

Year Founded: 1971

Company size: 12,000

Merkle B2B is one of the biggest B2B branding agencies you can find online with over a thousand B2B experts. The agency combines direct creative and proven strategy development to drive conversions. Their services include content and digital asset management, campaign planning, and analytics. Visit the website  here

Client list:

  • Samsung
  • Intel
  • Qlik
  • Cisco

22. Ironpaper

Location: Charlotte, New York, North Carolina

Year Founded: 2002

Company size: 50

Ironpaper is a B2B growth agency that helps position businesses within key markets by creating brand guidelines and brand identity. Their services include storytelling, demand generation, marketing automation, landing page optimization, and digital marketing. Visit the website  here

Client list:

  • Steelcase
  • Mobile Walla
  • Solartis
  • Shell

23. The Croc

Location: Seattle, WA

Year Founded: 2002

Company size: 4,000

The Croc is a B2B branding agency that uses creativity to help its clients with some of the most difficult challenges. Their services include brand strategy, brand experiences, campaign strategy and creative, brand identity, hybrid events, MarTech optimization, digital events, and customer journey mapping. Visit the website  here

Client list:

  • Cisco
  • Sohonet
  • LSEG
  • ON24

24. Walker Sand

Location: Pacific, MO

Year Founded: 1946

Company size: 500

Walker Sands is one of the top tech PR agencies. The agency promotes brands by telling the story of the brand in the best way possible. Their services include web services, creative services, marketing strategy, and demand generation. Visit the website  here

Client list:

  • Provenir
  • UPshow
  • Holoride
  • Worldpay

25. New North

Location: Frederick, MD

Year Founded: 2008

Company size: 10

New North helps B2B businesses with branding and lead generation. They help clients find a balanced long-term strategy and short-term opportunities. Their services include email marketing, event marketing, video marketing, and search and display ads. Visit the website  here

Client list:

  • LANGNER
  • Blue Pillar
  • Real Networks
  • Southern States
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