In this era of digitalization, marketing agencies have primarily become digital. To survive and excel in today’s business world, companies need marketing agencies — to not only convert their target audience into customers, but also to retain their customer base, improve sales as well as revenue, and scale their business.
The role of a marketing agency varies depending on the requirements of each client, as well as the specific niches or services they offer. Broadly, a marketing agency’s duties range from market research to establishing a marketing budget as well as creating and implementing marketing campaigns. Their services may include social media, content creation, advertising, SEO, PPC, CRO, branding, PR, web design and development, etc. A marketing agency may perform some specific services such as social media management, specialize in a particular niche like B2B — or it may even offer a complete suite of marketing services from A to Z.
