We know the levers of power in the D.C. media sphere and exactly how to pull them. Our team has worked with some of the most powerful and respected organizations in the city and have impacted serious policy, making real change for the American people and American businesses. We have built relationships with some of the most respected journalists in the District and can help your company get the attention you desire in a city chock full of news.
Washington DC + Public Relations
About Us
A leader among public relations firms Washington DC has
In D.C. relationships are everything. The city moves and shakes to the beat of what you know and who you know. So, when it comes to choosing a D.C. PR team, relationships are paramount. We've honed our craft with late-night reporter calls and cut our teeth on building relationships with editors. We understand the speed at which news moves throughout the district and we've created an innovative approach to public relations that doesn't just compensate for that speed, it uses it to thrive.
Whether you're a government agency looking to expand program awareness, an advocacy organization seeking to influence lawmakers and court deep-pocketed donors, or a beltway business hungry to grow in one of the most competitive towns in the world, we have the connections you need to get your message out in this ever-shifting news landscape.
In D.C. relationships are everything. The city moves and shakes to the beat of what you know and who you know. So, when it comes to choosing a D.C. PR team, relationships are paramount. We've honed our craft with late-night reporter calls and cut our teeth on building relationships with editors. We understand the speed at which news moves throughout the district and we've created an innovative approach to public relations that doesn't just compensate for that speed, it uses it to thrive.
Whether you're a government agency looking to expand program awareness, an advocacy organization seeking to influence lawmakers and court deep-pocketed donors, or a beltway business hungry to grow in one of the most competitive towns in the world, we have the connections you need to get your message out in this ever-shifting news landscape.
Our Approach
We use data to create the news
If you want to convince someone of something, show the numbers. We're a data-backed PR agency that understands how to use facts and figures to sell creative messages. We utilize our own in-house data operation to develop insights into messaging, audiences, and tactics on a scale and with precision few other agencies can boast. Our public relations professionals — many of whom came up in the D.C. PR scene — creatively apply those unique insights to D.C. brands to develop messages that are simultaneously persuasive and powerful.
This means we're never waiting around for news to find us. We create it ourselves. Because in D.C. if you're not playing offense, you're playing defense, we create conversations that are newsworthy and interesting designed specifically for our brands to lead. We can do this because no other agency has the data-backed insights and the creative chops to turn them into messages that move even a skeptical press corps.
How We Work
Measurable creativity and proprietary blueprints
When you're inventing the PR agency of the 21st century, it helps to have a system. Ours is built around structured creativity. We know that even the most sensational data will fall flat without the right message behind it. So we've created a proprietary blueprint system that builds off of years of experience pitching winning messages to reporters and determines the key aspects of what made them work.
Some worked because they had localized geographical data, others because we could leverage a founder's story or a candidate's record, or dispel a commonly held myth. Sometimes we ask big questions and other times we offer big, surprising data points.
From these insights we created 27 (and growing) story blueprints that have form the structure of regularly successful pitches while offering the flexibility and creative breathing room to work for nearly every brand and every message.
Not your traditional PR company
From King Street to Cap South by Way of Foggy Bottom. We know the D.C. PR Scene Like the Back of the Metro Map
Washington D.C. is home to some of the most powerful and influential agencies, companies, and individuals on Earth. It is the definition of a company town where “who do you work for” is the second question on everyone’s lips. Relationships in PR, like in politics, are an agency’s biggest asset and when it comes to working with media in the District, no one does it better. Whether you’re a government agency looking to expand public awareness or one of the Silicon Beltway’s hottest new startups, we have the connections you need to get your message out in this news hungry town.
- Full-Service PR Campaigns
- PR Training
- Dedicated D.C Public Relations Specialists
- Wide experience from Washington D.C. startups to local service providers
Being in the know in D.C. is nearly as important as breathing, and with so many organizations jockeying for reporter attention, a robust public relations presence isn’t a luxury, it’s a necessity. Investing in a PR agency that knows the DMV from Baltimore to Alexandria and back again is just the strategic advantage you need to thrive.
TOP has worked with Fortune 500 companies and startups with just 5 employees and everyone in between. We understand the speed at which D.C. media operates and the imperative to play “error-free ball.” So, we’ve honed our craft on late-night news releases and cut our teeth on reporter relationship building. If you want to stand out in a crowd as powerful and newsworthy as D.C., you need a PR agency that can do more than read a Metro map.
Our Values and Beliefs
We create news
In a city where news is happening constantly, we don't wait for new releases or events, we create our own news using our 27 proprietary story blueprints allowing us to push creative messages with quantifiable results.
We precision target
D.C. may be a city of relationships, but its not the only way to get press. We use the latest tools (many we've developed ourselves) to hyper target reporters based on their past interests so we always know we're reaching the right audiences.
We A/B test
D.C. beats are as varied as its people so we write many different versions of a story idea, test the best ones for each vertical, and give each reporter the angle they are most likely to be interested in.
We measure results.
Regardless if you're looking to move the needle on legislation or get your startup much needed VC attention, effective PR starts with a clear definition of the client’s priority KPIs and metrics and the ability to meet those goals.
We go global.
The district may be the center of influence in the U.S., but we know it doesn't exist in a bubble so we track and tag 350,000 media contacts in the U.S. alone plus hundreds of thousands more throughout the world.
The Public Relations Firm Washington DC Loves
Washington, D.C. is the hub of influence in the U.S. As a mission-driven company, it’s easy to find daily inspiration from our surroundings. Our DC office specializes in public relations, influencer marketing, video production, and crisis communications. We’ve worked with companies of all sizes, from scrappy start-ups to Fortune 500 enterprises. If you’re looking to take your digital marketing to the next level, drop us a line.
We got our start as a boutique pr firm with tech PR and it’s still at the core of everything we do. Many of Silicon Valley’s top incubators — including Y Combinator, TechStars, 500 Startups, and AngelPad recommend us regularly. We are proud to work with dozens of technology startups funded by some of leading venture capital firms in the world including Sequoia Capital, Andreessen Horowitz, Benchmark Capital, Accel Partners, Greylock Partners, Kleiner Perkins Caufield & Byers, Bessemer Venture Partners, New Enterprise Associates, and many more. We’ve worked with many of the largest CPG companies in the Bay Area and beyond, including Big Heart Pet Brands (Milk-Bone, Meow Mix, Natural Balance), Del Monte Foods (Del Monte, Contadina, S&W), and Harmless Harvest.
FAQ
Why Hire a D.C. Public Relations Company?
Local Public Relations for Washington, D.C. Companies
We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR Agencies in DC may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach the WaPo reporter who writes your favorite morning newsletter.
A PR Agency That Lives in D.C.
There’s more to D.C. than the feds and our PR professionals have been deep in the culture for years. When we’re not working the phones for our clients, we’re catching a band at the Black Cat and dodging yet another motorcade on our way to grab some late-night nachos at El Rey. We know this is a vibrant city with a thriving culture and we’re super stoked to be a part of it. D.C. works hard, and plays hard and so do we. There’s more to D.C. than the feds and our PR professionals have been deep in the culture for years. When we’re not working the phones for our clients, we’re catching a band at the Black Cat and dodging yet another motorcade on our way to grab some late-night nachos at El Rey. We know this is a vibrant city with a thriving culture and we’re super stoked to be a part of it. D.C. works hard, and plays hard and so do we.
Get to know TOP and all that we can do for your company. We’re ready to help you build the biggest Beltway brand.
- Why Hire a D.C. Public Relations Company?
- Local Public Relations for Washington, D.C. Companies
- A PR Agency That Lives in D.C.
Why Hire a D.C. Public Relations Company?
We know the levers of power in the D.C. media sphere and exactly how to pull them. Our team has worked with some of the most powerful and respected organizations in the city and have impacted serious policy, making real change for the American people and American businesses. We have built relationships with some of the most respected journalists in the District and can help your company get the attention you desire in a city chock full of news.
Local Public Relations for Washington, D.C. Companies
We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR Agencies in DC may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach the WaPo reporter who writes your favorite morning newsletter.
A PR Agency That Lives in D.C.
There’s more to D.C. than the feds and our PR professionals have been deep in the culture for years. When we’re not working the phones for our clients, we’re catching a band at the Black Cat and dodging yet another motorcade on our way to grab some late-night nachos at El Rey. We know this is a vibrant city with a thriving culture and we’re super stoked to be a part of it. D.C. works hard, and plays hard and so do we. There’s more to D.C. than the feds and our PR professionals have been deep in the culture for years. When we’re not working the phones for our clients, we’re catching a band at the Black Cat and dodging yet another motorcade on our way to grab some late-night nachos at El Rey. We know this is a vibrant city with a thriving culture and we’re super stoked to be a part of it. D.C. works hard, and plays hard and so do we.
Get to know TOP and all that we can do for your company. We’re ready to help you build the biggest Beltway brand.