23 min read

Top 25 Branding Agencies

A branding agency develops an identity for a brand or company. They plan, create, and manage branding strategies for clients. Here's what you need to know.

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Every company or brand needs branding, as it forms a crucial part of distinguishing a seller’s product or service from that of its competitors. The brand is the name or symbol that differentiates a product or service of a seller from that of other sellers. In the olden days, painting cows or putting symbols or colors on products was termed as branding but in recent days, branding now includes communication techniques and tools that can help differentiate a company’s brand from its competitors.

A branding agency allows companies or brands to reach and expand their target market, gain a competitive advantage, and offer logical brand communication strategies. They do this by launching, developing an identity, and promoting the products or services of a company or brand.

Let’s learn about the top branding agencies you can hire to help take your brand to the next level!

Why are branding agencies important?

Branding agencies play an important role in creating your company’s brand, identity and recall for the target customers. A professional branding agency with the right experience, competent team and a great client portfolio will be able to create your business’s brand identity efficiently and effectively.

A good branding agency can help you build your brand to stay consistent across all media and communication channels. After studying your brand’s values, the branding agency will develop messaging and communication that will reach the right target audience through multiple platforms, creating visibility and recognition for your brand.

Branding agencies will also build out everything for your brand while keeping in mind the changing trends, styles of communication and various mediums – giving you a comprehensive brand guideline to use going forward.

How to get started with a branding agency

To get the maximum benefit out of hiring a branding agency, you should start with having a basic plan of the things that you will need. Before you can get started with an agency, ideally you should have the following:

1) Introduction of your business:

To ensure that your branding agency can build the right branding, give them a detailed introduction of your business, including the story and history behind your brand. The values of the brand should be clearly identified and communicated to the agency, too. A good story goes a long way in building your brand.

2) A shortlist of branding agencies:

It is always best to review and identify the best agencies that fit your brand profile. Ideally you should have two to three shortlisted branding agencies that will take your brief and send you proposals. The agencies you select should have worked with other clients from your category of business, so you have an idea as to whether they’ll suit your industry.

3) An outline of your requirements:

To make the conversation with your agency successful and fruitful, you should have a list of requirements and a good brief to send as a document to your agency. The agency will use the list, identify the scope of work and give you a proper proposal. A good briefing document can save everyone time and prevent miscommunication.

Difference between a branding agency and marketing agency

A branding agency will build your brand identity, messaging and the visual tools required to communicate with your target audience. They will create consistent communication to be used on different platforms, impacting the visibility and recognition of your brand. A branding agency will also develop a brand guideline that can be used for internal communication within your company.

A marketing agency, on the other hand, takes your communication, messages as well as visual tools and uses them to promote your brand on various mediums. The marketing agency will commonly use social media channels, digital platforms, traditional advertising methods and creative campaign launches to create a wider visibility for your brand.

Top 25 Branding Agencies

Here’s a quick rundown of the Top 25 Branding Agencies to date. Take a look below:

1. TOP Agency

Top Agency

Location: San Francisco, Austin, New York

Year Founded: 2018

Company size: 100

Branding is one of the services offered at TOP Agency. The agency provides other services such as content marketing and digital marketing.

As one of the top branding agencies, TOP Agency renders different kinds of services, basing their strategies on the client and the specified needs. The approach begins on a multi-domain level, where analysis is done on every client’s requirements on the periodic metric. After analysis, then a strategy is created using the core weaknesses and strengths of the client company to improve its reputation and communique between the company and its audience.

Client List

  • UCLA
  • Brainly
  • National PTA
  • FlipGive

For more details, check out the company’s services page.

2. Blue Marlin

Blue Marlin

Location: London, Mumbai, New York, and Bath

Year Founded: 1993

Company size: 10

Blue Marlin is one of the top branding agencies across the world. Having worked with a number of reputable brand names, Blue Marlin provides its clients with opportunities for a more profitable and responsible future making the branding agency a reliable one.

Client List

  • Repsol
  • Spike
  • Elixir
  • Kinnie

For more details, check out the company’s website.

3. MetaDesign

Meta Design Logo

Location: New York, Zürich, Berlin, Beijing, Düsseldorf, Lausanne, San Francisco

Year Founded: 1979

Company size: 148

MetaDesign is a global branding agency. The agency is known to be a creative and strategic branding agency that has partnered with large companies, startups and cultural institutions. As one of the top branding agencies, MetaDesign is a member of Publicis Communications and is good at using creativity to transform businesses positively.

Client List

  • Porsche
  • Volkswagen
  • Great Dane
  • Groz-Beckert

For more details, check out the company’s website.

4. Ramotion

Ramotion

Location: California, San Francisco, Remote

Year Founded: 2014

Company size: 35

Ramotion is a branding agency that creates prominent brand identities, digital development of products, and marketing websites for big tech companies and innovative start-ups. Ramotion gives brand consistency across all touch-points that bind all their services together, making the agency one of the best and most reliable top branding agencies across the world.

Client List

  • Okta
  • Mozilla
  • Wrye
  • Bitmoji

For more details, check out the company’s website.

5. Bellwether

Bell Wether

Location: Dubai

Year Founded: 2009

Company size: 11—50

Bellwether is a branding agency that is known for creating beautiful and brilliant brands for clients. Their process of creation is always versatile and they make it a learning process with their clients. In 2022, the branding agency won eight gold, eight silver, and seven bronze awards at the Transform Award MEA Brand making it one of the top branding agencies you can hire.

Client List

  • Kipic
  • Oodi
  • Tawal
  • STC pay

For more details, check out the company’s website.

6. Brandimage

Brandimage

Location: Paris, Shanghai

Year Founded: 1953

Company size: 6,193

Brandimage is a global branding and packaging agency. The agency is part of a Mathews International Company named SGK. SGK is a brand development group. Brandimage is known for creating brands that drive brand performance.

Client List

  • Pringles
  • Signite
  • Chick-fil-A
  • Dulux Trade

For more details, check out the company’s website.

7. Evviva

Evviva

Location: San Francisco, Edinburgh

Year Founded: 2008

Company size: 10

Evviva is one of the top branding agencies because it is known for combining the act of identity with the power of insight to make people act. They also deliver amazing strategies, positioning, research, and identity to numerous admired brands across the globe.

Client List

  • Amazon
  • Chevron
  • Delta
  • Microsoft

For more details, check out the company’s website.

8. BrandMe

Evviva

Location: London

Year Founded: 1993

Company size: 79

BrandMe is a private branding agency. They are best known for designs, innovation consultancy, and strategic brand development. As one of the top branding agencies, BrandMe ranked number five in the 2021 Design Week Survey.

Client List

  • Sainsbury’s Organic
  • Orangina
  • Jaffa
  • Lucozade

For more details, check out the company’s website.

9. Design Studio

Evviva

Location: London, Sydney, New York

Year Founded: 2009

Company size: 51—200

Design Studio is a private, limited branding company. The branding agency helps companies build their brands with purpose, helping their clients to impact millions of lives.

Client List

  • Alipay
  • British Airways
  • Panasonic
  • Tencent Games

For more details, check out the company’s website.

10. Labbrand

Evviva

Location: Shanghai, Vancouver, New York, Singapore, Paris

Year Founded: 2019

Company size: 126

Labbrand is one of the top branding agencies, as well as the leading China-originated global brand consultancy with geographical operations in A.P.A.C (Singapore, Shanghai), North America, and Europe. The agency is known for creating meaningful brand experiences.

Client List

  • Marvel
  • DongFeng Motor
  • Disney
  • Coca-Cola

For more details, check out the company’s website.

11. Wolff Olins

Evviva

Location: London, Dubai, New York, San Francisco

Year Founded: 1965

Company size: 150

Wolff Olins is a branding agency that has been delivering design, strategies, and change to develop brands for over 50 years. The agency connects people, triggers conversations, and feeds the imagination of people. As one of the top branding agencies, Wolff Olins agency tackles challenges — daring brands to deliver creative and cultural impact, which is why the agency is known as an efficient problem solver.

Client List_

  • TikTok
  • Daily Pay
  • Google Workspace
  • GSK

For more details, check out the company’s website.

12. Siegel+Gale

Evviva

Location: London, New York, San Francisco, Dubai, Los Angeles, Shanghai, Tokyo

Year Founded: 1969

Company size: 201—500

Siegel+Gale is a design, brand strategy, and experience agency. This agency firmly believes in the action of simplicity, which has resulted in their successes over the years.

Client List

  • Taurus
  • UST
  • AARP
  • HPE

For more details, check out the company’s website.

13. Red Antler

Evviva

Location: New York

Year Founded: 2007

Company size: 126

Red Antler is one of the top branding agencies located in Brooklyn. The agency creates amazing brand experiences that intentionally connect with people through points of interaction. Red Antler builds brands for start-ups that create a meaningful impact on how the world works.

Client List

  • Volley
  • Allbirds
  • FOLX
  • Hyper Custom

For more details, check out the company’s website.

14. Superunion

Evviva

Location: New York, Amsterdam, Singapore, Beijing, Bangkok, Munich, Shanghai, Cape Town, Cairo, Johannesburg, London, Seoul, São Paulo, Hong Kong, Jakarta, Madrid

Year Founded: 2018

Company size: 750

Superunion is a global branding agency headquartered in London. The agency was formed in 2018 when five agencies merged, with a list expertise that includes brand strategy, communications, management, and identity.

Client List

  • Refinitiv
  • BBC Two
  • Dreamhack
  • WPP

For more details, check out the company’s website.

15. Mucho

Evviva

Location: Barcelona, San Francisco, Melbourne, New York, Paris

Year Founded: 2009

Company size: 11—50

Mucho is a top branding agency that makes use of creative strategy and emotive images to move the mind of people with collective intelligence. The agency is known for creating designs with meaning.

Client List

  • Visa
  • Cabka
  • Venmo
  • PayPal

For more details, check out the company’s website.

16. Lippincott

Evviva

Location: New York, San Francisco, Boston, Paris, Tokyo, London, Seoul, Hong Kong

Year Founded: 1943

Company size: 94

Lippincott is a branding agency headquartered in New York. The agency builds brands as well as brand portfolios that stay relevant in the markets. Lippincott has been doing well in the world of digital transformation, repositioning existing brands and building new ones.

Client List

  • NYC Pride
  • Standard Chartered
  • Plug
  • Timberland

For more details, check out the company’s website.

17. Coley Porter Bell

Evviva

Location: New York, London

Year Founded: 1978

Company size: 63

Coley Porter Bell is a global brand and design agency that turns design success into a brand, then creates opportunities by using neuroscience and creative thinking. Their services include insights and analytics, visual identity, marketing collateral, packaging design, and many more.

Client List

  • Boots
  • YSIOS
  • Wonky
  • Tesco

For more details, check out the company’s website.

18. Future Brand

Evviva

Location: New York, London, Sydney, Shanghai, São Paulo, Beijing, Santiago De Chile, Bogota, San Francisco, Paris, Buenos Aires, Dubai, Milan, Mexico City, Geneva, Lima, Melbourne, Madrid

Year Founded: 1993

Company size: 733

Future Brand is one of the leading branding agencies that brings together experts in design, innovation, strategy, and experience across the globe to support the power of the brand for growth. Future Brand is a diverse and entrepreneurial group of brands.

Client List

  • NatWest
  • Bosch
  • Bentley
  • Peru

For more details, check out the company’s website.

19. Inter Brand

Evviva

Location: New York, Zurich, Buenos Aires, Tokyo, Sydney, Cologne, London, Shanghai, Seoul, Madrid, Mexico City, São Paulo, San Francisco, Milan, Mumbai

Year Founded: 1974

Company size: 1500

Inter Brand is a global leading brand consultancy with an unusually high proportion of employees. The agency combines technology, strategy, and creativity to deliver brand new ideas and insights, business opportunities, compelling brand experiences, and deep brand intelligence.

Client List

  • Microsoft Mesh
  • KTO
  • Invicta
  • GHA

For more details, check out the company’s website.

20. Lexicon Branding

Evviva

Location: Amsterdam, Sausalito

Year Founded: 1982

Company size: 17

Lexicon Branding was established mainly to create extraordinary brand names. The agency spends 10% of its profits on research and development in the areas of consumer research technologies, consumer trends, and linguistics. Lexicon Branding has completed over 2,500 projects in areas that are as diverse as high technology to beverages.

Client List

  • Swiffer
  • Dansani
  • Pentium
  • Sonos

For more details, check out the company’s website.

21. Clay

Evviva

Location: New York, San Francisco, Lisbon, Belgrade

Year Founded: 2016

Company size: 50—99

Clay is a global UI/UX design and branding agency headquartered in San Francisco. The agency partners with premier companies across the globe to create transformative digital experiences, brands, and websites.

Client List

  • Facebook
  • Google
  • Slack
  • Coca-Cola

For more details, check out the company’s website.

22. Landor

Evviva

Location: Tokyo, Singapore, Seoul, São Paulo, Paris, Mumbai, Moscow, Milan, Bangkok, Beijing, Shanghai, Mexico City, Melbourne, Sydney, London, Kuala Lumpur, Jakarta, Istanbul, Hong Kong, Hanoi, Hamburg, Geneva, Cincinnati, Dubai

Year Founded: 1941

Company size: 501—1,000

Landor is a top brand consulting agency headquartered in San Francisco. The agency was founded by Walter Landor, who started design, research and consulting methods that the agency still uses today. His works include brand purpose, brand strategy and architecture, packaging design, branded experience, research and valuation, and innovation among others.

Client List

  • IUCN
  • Ilimity
  • DXB
  • Kelloggs

For more details, check out the company’s website.

23. Want Branding

Evviva

Location: New York, Denver, Miami

Year Founded: 1999

Company size: 1—10

Want Branding is one of the top branding agencies that build powerful and disruptive brands. Their services include brand strategy, brand naming, brand research, and brand identity. The agency has 20 years experience in brand creation, evolution, and naming and also offers world-class capabilities.

Client List

  • Uber
  • Google
  • Cosmic Wings
  • Gillette

For more details, check out the company’s website.

24. Vivaldi Group

Evviva

Location: New York, Hamburg, Chicago, Buenos Aires, Toronto, Munich, Düsseldorf, Zurich, London

Year Founded: 1999

Company size: 48

Vivaldi Group is a branding agency that is part of the technical consulting services industry. The agency focuses on keeping their clients ahead of the game. They go beyond consulting to make actionable strategies and strive to lead their clients to success. This is why they is one of the top branding agencies you can find on the internet.

Client List

  • PepsiCo
  • American Express
  • Samsung
  • Boeing

For more details, check out the company’s website.

25. Saffron Brand Consultant

Evviva

Location: Mumbai, Madrid, London, Istanbul, Vienna

Year Founded: 2001

Company size: 106

Saffron Brand Consultant is an independent branding agency founded by Jacob Benbunan and Wally Olins. The agency works with global companies across a wide range of sectors that include education, banking, retail, telecommunications, and many more. Saffron focuses on defining brand strategies, experience design, and innovation to create a strong brand culture.

Client List

  • Amazon
  • Chevron
  • Delta
  • Microsoft

For more details, check out the company’s website.

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