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Top 16 Public Relations Firms in NYC

The following is a list of the best public relations agencies in New York City. Here are some resources to help you narrow your search for a public relations agency.

pr agencies nyc

Public relations (PR) firms use media attention to their advantage to benefit their clients’ products and/or people. The fundamental goal of a public relations firm is to have the names of its clients publicized in the media. “Earned” or “unpaid” media is similar to paid advertising in this regard.

The goal of public relations agencies is to enhance a company’s public image via the use of the media. Public relations firms often produce press releases and disseminate them to the media, as well as plan special events and do market research.

They may create speeches and proposals, as well as market research, networking, blogs, and social media promotion. They can discover good themes and deliver them to the media via their company expertise.

The good news is that they can deal with bad news, but the better information is that they can also find a way to minimize the harm.

Why is a PR agency important?

A public relations agency can do a lot for your brand and company. A good PR campaign works to build your brand image and reputation. Usually a PR campaign includes consistent media coverage, interviews and reputation management activities. These activities are done on a regular basis to support the brand image and tell the story of the company.

Good PR campaigns build credibility and provide brands with good coverage in the press. This helps in creating an organic buzz around the brand. Reading about a brand in the magazine or online medium through a media source creates interest for the customers and a natural top of mind for the brand.

Difference between a PR agency & Marketing agency

A PR agency plans and implements activities that help to build your brand through press coverage, interviews, articles and social media posts. These campaigns are aimed at building credibility and reputation through storytelling and articles. A PR campaign can be one time or implemented on a regular basis.

A marketing agency, on the other hand, takes care of multiple promotion avenues. They can arrange events, launch product or services, do advertising, digital activities and PR. A marketing agency usually works with a combination of promotional activities for your brand.

How does a PR agency work?

Commonly a PR agency will first review your brand and work out a strategy based on your needs. The first steps a PR agency will take are:

1) Review your brand’s needs

The PR agency team will first review and study your brand’s needs to identify the areas that need most work. Usually the PR team will work with your team to understand the story and history behind the brand, then come up with a communication plan to reach the target audience

2) Work on a strategy:

Once the needs of the brand are reviewed, the PR agency team will revert with a strategy and a plan to reach the target audience. This plan will include media coverage tactics, interviews with journalists, posts with influencers and other ways to convey your brand’s message to the audience

3) Execute & Monitor:

Once the plan is agreed upon, the PR agency will mobilize their sources and relationship networks to execute the activities. Once they are implemented, they will monitor for its success and modify the strategy if and when needed.

Top 16 Public Relations Firms in NYC

Let’s read more about the Top 16 Public Relations Firms in NYC.

1. TOP Agency

Top Agency

Location: San Francisco, Austin, New York

Year Founded: 2018

Company size: 100

TOP Agency is a global network of integrated agencies offering comprehensive and robust services to clients all over the globe. They take pride in their independence and a team of award-winning thinkers, designers, content producers, digital storytellers and developers.

Because of a unique story-based and data-driven strategy, they’ve become the world’s fastest-growing PR, social, and digital firm. Brands flourish as a result of our efforts to promote ideas.

Client List:

  • UCLA
  • Smuker’s
  • Del Monte
  • Intel

2. LaunchSquad

Location: San Francisco, New York, Chicago

Year Founded: 1999

Company size: 124

LaunchSquad are telling a good narrative more than anything else in the world. This is precisely how they’ve built powerful brands over the previous two decades. They’ve worked with a wide range of businesses, from retail to municipal electricity to project management software and everything in between. The customers are changing the world and how we live in it, and this agency aims to help communicate stories in a manner that has the greatest possible effect. It’s a responsibility that they take very seriously.

For more details, check out the company’s website.

Client List:

  • Uber Freight
  • Lambda School
  • American Giant
  • Nuro

3. Prosek Partners

Location: New York, NY

Year Founded: 1990

Company size: 29

There is a backstory to every brand. Telling a story is what Prosek Partners do best. For the first time, this agency has been accredited as a Women-Owned Business Enterprise and is one of the biggest integrated, independent communications and marketing organizations in the United States.

With a focus on financial and professional services firms, they bring a high degree of enthusiasm, imagination, and marketing know-how to the table.

For more details, check out the company’s website.

Client List:

  • Lazard
  • Tiaa Bank
  • General Atlantic
  • Carlyle

4. HUNTER

Location:New York City, Los Angeles, London

Year Founded: 1989

Company size: 539

Consumer marketing communications firm HUNTER has offices in New York City, Los Angeles, and London, in addition to alliances that enable them to broaden their international reach.

From research-based insights to commercially proven results, HUNTER’s strategy-driven initiatives are designed to meet the needs of consumer products and services companies. An organization with 230+ employees employs a variety of marketing strategies including strategic planning and earned media relations, social media engagement, talent engagement with influencers, experiential marketing, multicultural outreach, and content production and distribution across all platforms.

For more details, check out the company’s website.

Client List:

  • Vera Bradly
  • Abbott
  • Ciroc
  • Bed Head

5. M Booth

Location: Boston. NY

Year Founded: 1984

Company size: 371

M Booth’s tagline is “Be Inspired,” and that’s says it all. Innovation, creativity, and inspiration permeate every aspect of their company, from the people we hire to how we work with our customers to our own interests.

To attract the finest individuals and the best businesses, they are a culture-first communications firm that fosters a work environment full of boldness, ideas, respect, and compassion.

Whether it’s keeping at the vanguard of digital and social innovation, honing our narrative abilities, or delivering game-changing insights that result in campaigns that win in the marketplace, this agency is fiercely committed to their clients and their businesses.

For more details, check out their company’s website.

Client List:

  • Beiersdrof
  • Brooks
  • Noosa
  • Johnson & Johnson

6. Brunswick

Location: New York, Abu Dhabi, Beijing, Berlin, Brussels, Chicago, Dallas, Dubai

Year Founded: 1845

Company size: 1,465

An advisory firm specializing in critical business issues, Brunswick aims to help organizations develop trusting connections with all of their stakeholders. Knowing how firms are connected is second nature to them because of their experience in financial communications. With a profound sense of integrity, they showcase a willingness to be honest, transparent, and accurate.

Brunswick is a multinational corporation, with employees that boast a wide range of educational and professional backgrounds and abilities to get the job done efficiently.

For more details, check out their company’s website.

Client List:

  • BT
  • Marks & Spencer
  • Bank of Scotland

7. Clarity

Location: New York City, London, Cornwall, Los Angeles, Amsterdam

Year Founded: 2013

Company size: 137

Offices of Clarity may be found in several major European cities, including London, Cornwall, San Fransisco/Los Angeles, and Amsterdam. Global communications business Clarity is experiencing significant expansion.

In addition to making a significant initial effect, their worldwide team of PR and marketing specialists understands how to design communications strategies that provide considerable continuing value for our customers.

For more details, check out their company’s website.

Client List:

  • Mirza
  • FitTrack
  • Crest Medical
  • This Girl Can

8. Vested

Location: New York

Year Founded: 2015

Company size:: 101

Vested is an integrated marketing firm that combines financial and fintech knowledge with creativity and results. Having worked with financial brands of all sizes over the last 15 years, Vested to provides a hands-on, creative approach to communications to financial institutions. For more details, check out the company’s website.

Client List:

  • Morgan Stanley
  • American Express
  • Bloomberg
  • Bailard

9. Cornerstone

Location: New York

Year Founded: 1995

Company size: 55

An award-winning creative firm, Cornerstone believes that to connect with people, you must first inspire them. Established in 1996 by Rob Stone and Jon Cohen, Cornerstone represents Fortune 500 companies in numerous fields, focusing on consumer goods and services as well as music/entertainment.

Cornerstone builds and amplifies unique brand strategies that successfully target and engage with the important and elusive millennial generation, whether developing new companies or reenergizing old ones. Cornerstone is based in New York City and maintains offices in Los Angeles, London, and Sao Paulo.

For more details, check out their company’s website.

Client List:

  • Spirit House
  • We Are The Bucks
  • Coverse Represent
  • Cons Project

10. Joele Frank

Location: Boston. NY

Year Founded: 2000

Company size:: 173

Joele Frank is a premier financial communications and investor relations business renowned for its expertise, ethics, and passion. Throughout their history, they have stayed true to their mission: to help our customers accomplish their objectives by delivering high-quality, practical, and reliable communications advice and assistance.

Joele Frank place themselves in their customers’ shoes and support them in whatever way they can. Their goal is to assist their customers to examine their position, considering their alternatives, defining goals, and rapidly arriving at a plan that allows them to go ahead confidently.

For more details, check out the company’s website.

Client List:

  • DuPont
  • Allergan
  • Procter & Gamble
  • Herbalife

11. Chandler Chicco Agency

Location: London, Los Angeles, New York

Year Founded: 1995

Company size:: 73

As a Syneos HealthTM firm, Chandler Chicco Agency (CCA) has been a pioneer in global health communications for over 25 years. With their deep expertise in the healthcare industry and award-winning measuring technologies, they are able to continuously offer creative solutions to their customers. Going above and beyond the call of duty, they assess the client’s objectives, the product, and all relevant stakeholders.

For more details, check out their company’s website.

Client List:

  • Navicor
  • Litmus
  • Cadent
  • Addison Whitney

12. FINN Partners

Location: New York, Boston, Philadelphia, Park City, West Palm Beach

Year Founded: 2011

Company size:: 906

In addition to being an integrated marketing firm, FINN Partners are communication experts on a mission to have a positive impact on the world. Using their services, they transform the relationship between brands and their consumers as well as the way a company is seen and perceived by the public.

For more details, check out the company’s website.

Client List:

  • Westin
  • Amylyx
  • Belize
  • 2K Games

13. Colangelo & Partners

Location: California, New York

Year Founded: 2006

Company size:: 77

The name Colangelo & Partners is likely to be mentioned when food and beverage marketing services are discussed by industry insiders. From tiny, entrepreneurial firms to regional and national organizations like the trade commissions of Spain and South Africa, they’ve progressively expanded their customer base over the past nine years.

They believe that a brand’s narrative may be effectively spread throughout the current media environment if it has a well-integrated communications strategy. Colangelo & Partners is an excellent match for luxury, artisan companies looking to expand their operations in the United States and abroad because of its worldwide clientele and global workforce culture.

For more details, check out their company’s website.

Client List:

  • Banshee
  • Bastille
  • Montecillo
  • Botter

14. Antenna

Location: New York, San Francisco, Detroit, Washington DC

Year Founded: 1996

Company size: 171

Bringing relevant ideas, technologies, services, products, and projects to life for B2B firms in high-growth and high-impact areas is what Antenna does. Every account is a success because of the team’s extensive topic knowledge, tactical experience, and unwavering dedication. Antenna is inspired by working with businesses that positively influence the world’s most important sectors.

For more details, check out their company’s website.

Client List:

  • BreezoMeter
  • Aspen Heights
  • Omnidian
  • Peak Drive

15. McPherson Strategies

Location: New York

Year Founded: 2013

Company size: 15

McPherson Strategies is a public relations firm that specializes in bridging the gap between corporate social responsibility and consumer demand. They create, promote, and disseminate social responsibility and philanthropy programs. Companies, non-profit organizations, and social entrepreneurs rely on their expertise in influencing stakeholders and gaining the attention of influential individuals. They share the view that the business world is a force for good, and sustainability benefits business.

For more details, check out their company’s website.

Client List:

  • SalesForce
  • Heifer
  • Zoetis
  • Games For Change

16. Dynamo

Location: New York

Year Founded: 2013

Company size:: 4

Dynamo does exactly what they claim to do. You can count on them to get to the bottom of telecommunications issues as promptly as possible. From startups to the world’s most well-known companies, they’ve worked with everyone in between, urging every business to take a step back from the beginning to get the narrative on track.

Client List:

  • 3Doodler
  • Bluesmart
  • Chipolo
  • Depop
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