Public relations (PR) firms use media attention to their advantage to benefit their clients’ products and/or people. The fundamental goal of a public relations firm is to have the names of its clients publicized in the media. “Earned” or “unpaid” media is similar to paid advertising in this regard.
The goal of public relations agencies is to enhance a company’s public image via the use of the media. Public relations firms often produce press releases and disseminate them to the media, as well as plan special events and do market research.
They may create speeches and proposals, as well as market research, networking, blogs, and social media promotion. They can discover good themes and deliver them to the media via their company expertise.
The good news is that they can deal with bad news, but the better information is that they can also find a way to minimize the harm.