Marketing is the business of promoting and selling products or services. It encompasses every action a company takes to find and attract an audience or target market to a company’s products or services. The overall goal of marketing is to create a market, provide value and maximize profits/revenue.
With the growing need for better products & services that provide value for customers, there’s hardly any business that can do without marketing strategy & services in these present times. Marketing creates an avenue for organizations to reach out, interact and satisfy their customers’ needs to increase their customer base and boost their organizational growth. With the global digital marketing industry valued at over $500 billion, the marketing field is expected to expand in the coming years.
A marketing agency is majorly responsible for developing working marketing strategies, implementing these strategies, and evaluating results to maximize return on investment (ROI) and increase their client’s revenue. Philadelphia, best known as the center of economic activity in Pennsylvania and home to five fortune 1,000 companies with a GDP of over $500 billion, boasts of some of the best marketing agencies in the US.
