Public Relations
17 min read

11 Best Tech PR Agencies In 2023

A tech PR agency is responsible for nurturing, developing, and pushing beneficial business activities compatible with a uniform commercial strategy. All of it is done within the confines of a globally defined identity that is maintained view robust tech public relations strategy. Here's what you need to know to get started.

Table of Contents Top 11 Tech PR Agencies 1. Top Agency 2. Edelman 3. ICR 4. Hotwire 5. FINN Partners 6. Zeno Group 7. Highwire PR 8. Walker Sands 9. Ruder Finn 10. The Hoffman Agency 11. PAN Communications Conclusion What Is PR What Is Tech PR? Why Tech PR Is Needed? Functions of Tech PR Agencies Things To Do Before Approaching Tech PR Agencies

By now, we have a steady idea about what PR (public relations) is, and its overall importance to any number of modern-day businesses out there. To that effect, it wouldn’t be wrong to say that technology lies at the heart of each communication op, whether it is PR or non-PR relation.

This brings us to the idea of tech pr agencies; what does it entail, and how does their services help to fill in the crack between a tech business and its respective stakeholders.

In addition to answering basic questions about public relations in general, we will also go through some of the best tech PR agencies known for their work across different verticals.

Let’s get started.

Top 11 Tech PR Agencies

Here’s a quick rundown of the best Tech PR Agencies to date. Take a look below:

1. Top Agency

‘Top Agency’ is a U.S based digital marketing and public relations company. The platform incorporates latest strategies and professional PR experts’ services to serve clients from all over.

Since ‘technology’ is a broad-spectrum sector, this Tech PR Agency tackles public relations services-associated challenges in a unique manner. The approach entails a deep-level analysis of clients’ current tech PR strategies, requirements and the strategies needed to take it to the next level.

It means that public relations isn’t the only area of services, as the overall operations are spearheaded with the help of robust content marketing, communique and other areas. Over the last few years, this Tech Agency has served clients from SaaS, IoT, Blockchain and Cybersecurity sectors. Prezi, Vacasa, Microsoft and Intel are just to name a few that are part of the company’s client list.

2. Edelman

Edelman is a worldwide communications agency that works with companies and organizations to help them evolve, promote, and defend their branding and reputation.

According to them, ‘Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as responsible citizens worldwide.’

Business Marketing, Brand Journalism, Corporate Reputation, Crisis & Reputation Risk are just some of the areas of expertise Edelman offers its services as a tech PR agency.

Their honors include Cannes Lions Grand Prix awards for PR (2016) and the Entertainment Lions for Sport (2021); Cannes Lions Independent Agency of the Year for the Entertainment Track (2021); Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work.

Their honors include Cannes Lions Grand Prix awards for PR (2016) and the Entertainment Lions for Sport (2021); Cannes Lions Independent Agency of the Year for the Entertainment Track (2021); Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work.

3. ICR

ICR was founded in 1998 by a group of former Wall Street analysts and has since evolved to be a one-of-a-kind organization that is integrated vertically by industry and horizontally across all communications disciplines.

More than 750 customers in nearly 20 sectors benefit from the firm’s highly distinctive service approach, which mixes capital markets experts with top communications professionals. ICR is now one of North America’s largest and leading independent communications and consultancy organizations, with offices in New York, Norwalk, Boston, Baltimore, and Beijing. ICR also provides capital market advice via ICR Capital, LLC.

4. Hotwire

Hotwire is a multinational technology communications company that helps organizations interact and interact with their consumers more effectively. From Sydney to San Francisco, they operate with a global mindset across 12 sites, including the United Kingdom, the United States, France, Germany, Spain, Italy, and Australia, and a partner network reaching 29 cities worldwide.

5. FINN Partners

FINN Partners is one of the world’s fastest-growing independent agencies. They assist customers by combining hands-on cooperation, highly specialized knowledge, and a value systems culture that supports honesty, collaboration, and creativity.

Their many services include likes of Advertising, Brand Strategy and Development, Content Marketing, Corporate Communications, Crisis Communications, Digital Marketing, and Influencer Marketing.

6. Zeno Group

Zeno Group is an independent-minded and worldwide integrated communications agency founded on public relations. They bring together the most daring and brilliant minds to assist customers throughout industries and sectors in harnessing the potential of strategic communications.

Zeno has also formerly been crowned PRovoke’s Creative Agency of the Year and acknowledged by the Cannes Lions International Festival of Creativity.

7. Highwire PR

Highwire PR was founded in 2008 to offer innovative, results-oriented communications campaigns for organizations spanning from Fortune-50 enterprises to mid-size tech leaders and innovative start-ups.

Highwire PR remains one of the leading technology firms delivering creative, integrated, and results-oriented PR programs for innovative technology companies and a sustainable, invigorating environment for team members.

8. Walker Sands

Walker Sands is a full-service B2B marketing firm specializing in public relations, demand creation, branding, creativity, marketing strategy, and web development. The firm’s comprehensive marketing approach generates visibility, reputation, and conversions for more than 100 clients worldwide.

Walker Sands’ mission is to accelerate the growth of B2B companies. Through strategic programs tailored to meet clients’ needs, they offer a full range of marketing expertise — from strategy to execution — to provide endless possibilities for the best B2B brands in the world.

9. Ruder Finn

Ruder Finn is one of the leading independent worldwide communications and creative firms globally.

Ruder Finn pushes the limits of innovation to assist game-changing leadership in facilitating genuine connections all over socio-cultural limits, accelerating understanding and adoption of groundbreaking scientific discoveries and techniques, and leading critical discussions shaping what’s next.

10. The Hoffman Agency

The Hoffman Agency understands how to distinguish companies and provide air cover for sales by broadening the definition of communications to encompass digital, content marketing, thought leadership, and conventional PR. With a history in tech, the agency’s work now spans various sectors.

11. PAN Communications

PAN Communications is a prominent integrated marketing and public relations firm that works with B2B technology and healthcare clients.
PAN strives to help modern marketers by integrating a combination of services to better engage with target audiences and move markets.

Conclusion

PR for tech firms is crucial for standing out and providing the much-needed solutions consumers want.

As technology advances, it is becoming more interwoven into our lifestyles in practically every business, creating opportunities for new inventive ideas. With such a diverse range of concepts being produced, advertising tech PR has never been simpler.

What Is PR

Before we put it together to define the norms of ‘Tech PR Agencies in 2022’, it is important to understand what public relations is.

Educating consumers about a company or organization is known as public relations or PR. You also urge customers to build favorable ideas about your company or organization during this procedure. The term ‘consumers’ can refer to the general population, potential consumers, investors, workers, partners, and anybody else who may be impacted by the company.

This effect is accomplished by building favorable relationships with whatever forms of media your intended audience prefers. This is generally in companies’ papers, periodicals, websites, or broadcast media.

Companies, agencies, institutes, public personalities, administration, non-profit associations, and others may benefit from public relations. While some firms seek to handle their own public relations, it is a specialized subject. You can get excellent publicity if you have a quality news story, but employing a professional agency is often simpler and more effective.

So, now that we know how PR functions, let’s see what it entails when combined with technology.

What Is Tech PR?

The act of establishing and maintaining your tech identity by commenting on and creating tales in which your company is the victor is known as tech PR. Your tech PR agency will also be responsible for nurturing, developing, and pushing beneficial business activities compatible with your commercial strategy.

With tech being vital to nearly every company, it is quite simple and definitely attractive to classify oneself as a tech firm. Whether you work in fashion or banking, the rise of Silicon Valley has made it popular to designate yourself as a tech firm, and as such, branding yourself as a tech company might be regarded as a PR move in and of itself.

As a result, tech PR is the art of creating and sustaining a good image of a firm or organization that creates and distributes technology as a service or product or is heavily dependent on or propelled by technology.

Consider this.

Tech and public relations may not appear to be a natural combination. Still, this new sort of corporate tech PR is emerging due to not just the established benefits of PR in building a firm but also the increasing role of technology in both our personal and professional lives. As a result, there is a growing need for businesses to distinguish themselves through effective communication.

Why Tech PR Is Needed?

After all, there are certain parallels between a traditional start-up and a tech firm, but the emphasis on technology generates distinct differences and, ultimately, a need for them.

When engaging with specialists, you must tailor your messaging differently than when communicating with the typical customer. For starters, many individuals will be unfamiliar with the technical jargon used by IT corporations. Jargon-filled messages are unreadable and might make communicating your worth challenging.

Because of the quick rate at which technology changes, tech PR is a fast-paced and competitive sector. There are constantly new firms, financing rounds, and innovations, making the media field highly cluttered.

Tech PR must react quickly to stay on top of breaking news and relevant. This turnover is also fueled by record levels of private equity investment, hastening company growth and propelling them through their lifecycles at breakneck speeds.

What does a quality Tech PR agency have?

 

Here’s where you can learn a few tech PR tricks. Before committing to a tech PR agency, make sure they check the following boxes.

A tech PR agency should be capable of establishing and maintaining long-term connections with tech journalists.

This will entail converting rather dull and highly technical issues into entertaining and engaging journalistic writing and assisting companies in making the most of media possibilities.

If a tech PR agency is to effectively and actively monitor a brand’s image, it needs to provide a comprehensive toolbox.

Editorial content, such as media releases, thought leadership pieces, and case studies, is essential and should be created entirely by their tech PR team.

A tech PR agency should also be able to give strategic advice, a total crisis management solution, high-quality, tailored media training for senior executives, customer research, and an analyst relations strategy

Functions of Tech PR Agencies

Confused by all the points mentioned in what quality tech PR agencies have? Worry not! We’ve jotted down how tech PR agencies carry their work out. Here’s where you can learn a thing or two to start your own tech PR journey!

1. Press releases and news

If you’re an entrepreneur seeking to try your luck at tech PR for your company, this might be the easiest place to start. If you have a newsworthy article, nothing prohibits you from submitting it to your preferred newspapers to acquire exposure.
Sure, The Guardian may be intrigued by your article if you’ve produced a new piece of technology that will actually enhance people’s lives. They are unlikely to care if you have employed more employees or enlarged your office. Nevertheless, there is one key disclaimer: it must be real news.

2. Reach out to bloggers and influencers

Influencer marketing is a newer PR specialty. Collaboration with vloggers, bloggers, or netizens to market your brand to their audience is required. This is only worthwhile if an influencer’s followers are also your target clients.

3. Public relations crisis management

This is a highly specialized area of public relations that is often handled solely by experienced specialists.
As the name implies, crisis management is a sort of public relations practiced to mitigate the impact of a terrible incident. A ‘crisis’ is defined as anything that might significantly impact a business, such as legal concerns, supply challenges, product faults, redundancies, blunders, malfeasance, and other scandals.

4. Thought leadership

Thought leadership will be the most effective PR strategy for many tech companies. A thought leadership tech PR campaign would often entail the creation of feature pieces that explore how technology may address a real-world problem. You can create these pieces yourself if you’re a substantial author, or your PR staff can ghostwrite them.

5. Communication inside the organization

This is an often-overlooked discipline. We grasp why: unlike other IT PR strategies, it is not aimed at the public. It is focused on internally communicating your company image and values to your staff.

6. Broadcast

Don’t be frightened by the different media types: broadcast PR operates similarly to traditional news outreach.

Because TV spots are mainly demanded after, you’ll need to have a really compelling news item to make the cut. It will assist if your company has an exciting or emotional ‘story’ for both TV and radio. It also helps if your tech company has a tremendous visual viewpoint.

It’s okay if you haven’t picked up a few tips or thought of ways to execute them for your own benefit. Before we round up our top 10 tech PR agencies, ask yourself these questions to make your choice the best!

Things To Do Before Approaching Tech PR Agencies

1. Identify the top 3-5 items that are essential to you

  • Do you require senior, professional delivery personnel?
  • Are you seeking an assurance of performance?
  • Would you appreciate a tried-and-true strategy for producing results?
  • Do you want/need a huge agency (and the fees that come with it)?
  • Do you want to be the large fish in the local creek or the little fish in the coral reef?

2. Search for potential partners on LinkedIn and read people’s updates — are they intriguing, entertaining, and compelling?

3. Examine their articles and blogs; do they excite you?

4. Analyze case studies and interact with previous and current client connections

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